America’s
most recognized travel trailer is the Airstream, manufactured in Jackson
Center, Ohio. Its gleaming silver body, which resembles that of an airplane,
can be easily spotted on Miami
Valley highways and
byways. Wikipedia, the online encyclopedia, says: “Airstream trailers are
easily recognized for their distinctive rounded aluminum bodies, which
originated in the 1930s from designs largely created by Hawley Bowlus. Bowlus was the chief designer of Charles
Lindberg’s aircraft, the Spirit of St.
Louis.”
Wally Byam, who is remembered as having been everything from
a trained lawyer to an adventurer, started the company in 1931 in California. Prior to
founding the company, he was involved in the magazine publishing business. Supposedly,
the firm he worked for published an article about how to build a camping
trailer. Readers of the piece complained that there were errors in the article.
Byam tried to use the trailer plans to find out what was wrong with them. The
Airstream Trailer Company was the result of Byam’s camping experiences and
experiments. In 1929, he bought a Model T Ford chassis, built a platform on it
and towed it by car to a campsite. There he erected a tent on the
platform. The company brochure
“Airstream See More Live More Do More” says: “The effort was tiresome and
unpleasant, especially when it rained.” Next, he built a permanent enclosure on
his chassis and put an ice chest and kerosene stove inside. The Airstream
brochure further states:
He then published an article that ran under the
headline, ‘How to Build a Trailer for One Hundred Dollars.’ Readers wrote Wally
for more detailed instruction plans, which he sold at a cost of one dollar
each. The response was extraordinary, earning him more that $15,000.00. After
building several trailers for friends in his backyard, ‘the neighbors started
complaining that I was making too much noise,’ Wally observed, ‘so I went out
and rented a building.’ Airstream
Trailer Company went into production in 1932, when fewer than 48 trailer manufacturers were registered for business. Five
years later, nearly 400 companies squared off against each other. Today, of
those 400, only Airstream remains.
Some sources say that Byam began working with Hawley Bowlus about 1935.
Bowlus, of Bowlus-Teller Manufacturing, was building trailers from stressed
aluminum and wanted Byam to help sell them. Unfortunately, Bowlus’ company
declared bankruptcy in 1936. Byam bought some of Bowlus’ equipment and put some
Bowlus-Teller Manufacturing employees back to work. One should keep in mind that the 1930s were the years
of the Great Depression when personal finances were very tight - lots of people
were jobless, penniless or even homeless.
The Airstream “Clipper” trailer was introduced on January 17, 1936. It
was an immediate success even though it cost $1,200 - quite a sum of money during
the Depression era.
Airstream historians believe that Wally Byam played an integral role in
the company success during those early years. The Airstream brochure describes
him as “A visionary, genius, businessman, master promoter, and pied piper.”
For Byam, the travel trailer business wasn’t just a way to earn a
living, it was a major part of his life. He and his fellow-Airstreamers
traveled in caravans all over the world. The caravans started in 1951 when Byam
and three friends planned a trip. A travel magazine heard of the trip and published
a story about it. Readers asked if they could come along. Byam not only welcomed them to come along; he
advertised the event in the Los Angeles Times. Sixty-three owners showed up in
their Airstreams for the start of the trip in El Paso, Texas.
Fourteen finished the trip. At the end of that first trip, Byam said that he
would not organize another caravan. Nevertheless, by the next year he had
planned another trip. Eventually, Byam and/or Airstream owners caravanned
worldwide - Mexico, Africa,
Asia, Europe, Canada, Alaska and around the United States; they are still on
the move! The Wally Byam Caravan Club was formed at a Canadian rally in
1955. The word “International” was later
added to the group name. The most famous caravan adventure is considered to be
a 1959 trip from Capetown, South Africa to Cairo, Egypt. These caravans are now, as an organization,
known as the Wally Byam Caravan Club International (WBCCI). In 1993, a club
formed within the WBCCI. It is known as the Vintage Airstream Club (VAC). To
join the VAC, one must own an Airstream that is at least 25 years old. For a
time, about three-fourths of trailer sales were to members of WBCCI. Today,
they account for about twenty percent of sales.
There are now also Airstream RV campgrounds and resorts throughout the United States;
Members of the Wally Byam Caravan Club International operate several of the
sites. Airstream owners can rent, lease
or purchase campsites for their use.
Airstream even has its own music. The music can be found online at www.AirstreamFM.com. The music is
soft and very relaxing.
Although the company moved to Jackson
Center in July 1952, operations
continued in California
until the late 1970s. It is thought that Byam wanted to have a manufacturing
site somewhere east of the Mississippi River in order in to cut transportation
costs for trailers sold in the eastern United States. He was able to lease
a vacant factory in Jackson
Center through an
associate named Andrew Charles, who eventually served as President of Airstream
of Ohio. Airstream operated almost as two separate companies. Airstream
Trailers of California and Airstream Trailers of Ohio had separate boards of
directors and company officers.
Byam left the company in 1961 and passed away just a few months later
on July 22, 1962. Five years later, Airstream was sold to the Beatrice Company
of Chicago. (The
Beatrice Company was a forerunner to today’s TLC Beatrice International Holdings,
Incorporated of Chicago.) Thor Industries, Inc., current owner, purchased the
company in 1980.
Free tours of the Jackson
Center operation are
given weekdays at 2 p.m. Tour visitors are usually customers, prospective
buyers and anyone who wants to see first hand how the trailers are built. Tours
are conducted by retired employee Don Ambos, who makes a presentation about how
each trailer is made of aluminum - a material that is lightweight but strong,
how rivets add support to the trailer body, that two people are needed to place
each rivet and that an astounding 66% of all Airstreams ever made are still on
the highway.
In the plant area, visitors can see the trailer components
being crafted and assembled. According
to Ambos, every window has safety glass, all gas lines have to be copper and it
takes nine days to build a trailer and all trailers are handmade by men and
women (rather than machine manufacturing). He also explains that in comparison
to other brands of trailers they are easier to tow and they take less gas to
tow because they weigh less than other trailers. It should be noted that
Airstream also makes a vehicle to be driven - the Airstream International CCD,
which is a touring coach. Trailers and touring coaches made in Jackson Center
are sold at dealer locations; not at the JacksonCenter
plant.
Airstream Trailer owners can have their trailers updated and
refurbished at the Jackson
Center plant, as well.
The Wally Byam Store at the Jackson Center
Service Center
sells a wide variety of products; most embossed with the Airstream name. Just
about everything necessary for traveling in a trailer seems to be there. The
store sells clothing, hats and even pink flamingoes to put next to the trailer.
Items such as fishing lures, tape measures and an harmonica are available for
purchase, too. Airstream items are also available online at www.airstream.com.
While most Airstream trailer models are towed, it should be
noted that the Airstream’s International CCD is a “touring coach,” which is
driven instead of being towed.
Over the years, Airstream has had many well-known customers
including NASA, Sandra Bullock and husband Jesse James and Tom Hanks. One of
the most famous Airstream photographs is a 1969 picture of President Richard
Nixon greeting quarantined Apollo astronauts Neil Armstrong, Edwin “Buzz”
Aldrin and Michael Collins after their return from the moon.
It is said that people who own an Airstream own a piece of
American history - these travel travelers are considered an American legend. Certainly,
the company is an American business success story. For anyone who wants to see
people who still care about making a quality product, take a drive to Jackson
Center, Ohio where American legends are still being produced.
The Airstream
Service Center
is located at 419 West Pike Street,
Jackson Center, Ohio. Free tours start at the Service Department
lobby at 2 p.m. weekdays. For more information call: (937) 596-6111 or check
their website out at: www.airstream.com.
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